Marketing and Selling Cars to Milennials

by Erik Radie

for DrivingSales.com

June 24, 2015

99 percent of consumers expect their car shopping experience to be a ‘hassle’ (according to the recently completed Consumer Experience survey by Driving Sales). That’s pretty clear systemic incitement, pointing to the fact that nearly every step in the purchase funnel has room for improvement including how we market to consumers. In the spirit of eating this elephant one bite at a time, let’s focus on how we can shape our marketing to face the now largest segment of our population, the Millennials. Born from 1981-1997, they will overtake the Baby Boomers this year in total population and range in age from 18-34. Attracting and retaining this population of consumers will pave the way for a successful future for those willing to address them on their terms. Here are 3 relatively simple changes that will positively impact the attraction of the Millennial audience. 

Keeping Top Performers

by John Stephensfor Wards AutoMay 29, 2015

Dealership employment grew 3.4% and topped 1 million people last year, with median weekly earnings of $976, according to the National Automobile Dealers Assn.’s 2014 Dealership Workforce Industry Report. However, turnover is still taking a toll on dealership overhead, with an average rate of 36%.

So, how do you address dealership turnover? What can you do to avoid losing employees?

5 Ways to Hire Millennials for Your Auto Dealership

by Erin Borgerson
Driving Sales.Com
October 15, 2014

Millennials, Gen Y'ers, the Internet generation...whatever you may call them, they're here to stay. This 1980's and 1990's born group has dealt with a slew of judgments over the past years. Some say they're lazy or too trapped in technology, but little do they know, this is the group who will make their dealership succeed. But first, how can we get ahold of this talented, sought-after bunch? By being creative.