Eight Ways to Use Digital Marketing to Sell More Cars

Margie Martin
Wed, 2014-02-12
INDUSTRY VOICES

Selling vehicles is more competitive than ever, so dealers need any advantage they can get. Yet, I’m amazed at how few dealerships leverage modern marketing technologies.

My dealership, Friendly Chevrolet in Fridley, MN, has been the No.1 Chevy dealer in our district for 16 years running. We leverage digital marketing. It has helped boost monthly sales by an average of 10 to 15 vehicles. That is more than 10% of our sales volume.

I’ve worked in automotive sales for 15 years, and managed Internet sales for 10. I’ve learned about what works and what doesn’t. If you are considering expanding your digital marketing efforts for 2014, here are eight tips from the front line.

5 Ways to Get More from F&I Departments

Jim Maxim
Wed, 2014-04-30
INDUSTRY VOICES

Few dealers truly are satisfied with their finance and insurance department’s performance.

Yes, many F&I managers post solid performance numbers. Still, many dealers share a nagging hunch that with a little more oomph, their F&I departments could do better.

Fact is, this hunch is true. Most F&I departments can boost their per-vehicle-retailed and aftermarket-product penetration. It happens every day where F&I staffers train as athletes do for the championship.

Dealers enjoying F&I performance increases have five factors in place:

Three Ways to Embrace Discomfort and Win Sale

Jeff Shore
Thurs, 2014-04-10
INDUSTRY VOICES

Excuse me? Embrace discomfort?

If you are like most people your first response to that is likely to be, “Why exactly would I want to do that?”

The fact is our brains are not wired to naturally welcome fearsome, uncomfortable or seemingly perilous situations. The lower center of our brain will suggest quite the opposite: Run away!

So, why embrace discomfort? In a word: opportunity. Huge opportunity. Sales-boosting opportunity. Life-changing opportunity.